Category: Pashmina

The colour maroon holds many memories. It’s the velvet curtain at a childhood theatre, the silk ribbon in your grandmother’s jewellery box, the warm blush of sunset that leaks into evening. Maroon…

Pashmina—a word so steeped in emotion that it feels less like cloth and more like memory. At Ahujasons, every fold, fringe, and filament of our pure pashmina shawl is designed to outlive…

For generations, we’ve been at the forefront of luxury shawls, guiding connoisseurs to the world’s finest Pashmina. Yet the question always lingers: Why are Pashmina shawls so expensive? The answer is simple…

We’ve often discussed what makes a pashmina shawl so special—how it’s crafted, how to style it, and why it continues to be such a timeless part of Indian craftsmanship. But there’s one…

Ever wrapped yourself in something that felt like a gentle hug? That’s what a Pashmina shawl is—more than just fabric, it’s comfort, tradition, and a dash of personal style all rolled into…

The craft of shawl weaving in Kashmir is historically renowned, and among its many styles, the kani pashmina shawl holds a unique place. Celebrated for intricate designs, detailed craftsmanship, and a weaving…

Have you ever run your fingers over a luxuriously soft shawl and wondered if it was truly Pashmina? It’s easy to be dazzled by the variety of shawls available in the market,…

Have you ever felt a piece of clothing that seemed to carry a story within its threads? That’s exactly how we like to describe our handmade pashmina shawls at Ahujasons. Each one…

If elegance could be woven into a single piece of fabric, it would surely be a pure pashmina shawl. For centuries, this stunning textile has been the symbol of royalty, class, and…

What truly defines luxury? Is it the history woven into each thread, or the exclusive nature of a piece that makes you feel special the moment you drape it over your shoulders?…